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Showing posts with label search engine optimization. Show all posts
Showing posts with label search engine optimization. Show all posts

Friday, May 19, 2017

Your Company Blog Is Still Just as (or More) Powerful Than Snapchat, Instagram and Facebook

Today, it can be easy to disregard something like blogging as un-sexy and outdated in terms of being a viable channel to market your business. Plus, with a new social media platform arising virtually every year, neglecting blogging is easier now than ever before.
Despite this, having an active, curated company blog is just as important today as it was 10 years ago (if not more important).
In this article, you will discover a handful of reasons why you should still blog even if you’re killing it on much newer, hipper social media platforms. You’ll also learn four strategies on how to maximize blog traffic and the influence of your blog.

Why You Should Still Write a Blog

1. Longer Lifespan of Content

For the most part, Instagram and Snapchat content doesn’t show up in Google’s search results. On top of that, the lifespan of a Snap is a mere 24 hours. On Instagram, posts are lucky to stay relevant longer than 13 hours.
The short life cycle of this social media content is certainly a double-edged sword: the fact platforms like Twitter, Instagram, and Snapchat are so real-time means they facilitate the fluid exchange of ideas and information. All this makes them timely and relevant, thus powerful tools.
On the flip side, it also makes content on the same platforms fleeting, causing it to be difficult for businesses to keep up with the “digital Joneses” when it comes to social media. It is in the best interest of these social media platforms to ask for more content. It is in the best interest of Google to ask for the best content.
By having a company blog, customers could potentially be reeled in years down the road, all with a single piece of high quality content.

2. Impact on SEO

Image Credit: VerticalResponse.com
Despite the amount of media attention given to Instagram, Snapchat, Facebook and company, you shouldn’t forget that there are approximately 3.5 billion Google searches conducted every single day.
Comparatively, Facebook sees an estimated 2 billion searches per day, and Pinterest approximately 2 billion searches per month. Instagram’s total monthly user count just recently reached one-fifth of Google’s number of daily searches, and Snapchat is even further behind.
It’s clear Google is still the world’s top search engine. In order to get the most out of Google, you should be taking SEO (search engine optimization) into close consideration. When it comes to SEO, writing quality blog posts is a terrific way for your company to climb up the search rankings.
The higher your SEO, the higher your probability of landing a client who stumbles across your work through Google in the future.

3. Ownership

Time and again, history has proven that the relevance of social media networks is a hard thing to predict. Just remember, Myspace was king from 2005 to 2008, Tumblr was popular from 2007 to 2013, and Vine was hottest from 2013 to 2015.
Instagram, Snapchat, Facebook, and the rest are all terrific platforms to use in order to garner the attention of your audience and to grow an audience, but using them as your company’s “home base” could prove unwise.
Blogs are much different. They are yours and only yours. No one else can take them away from you…well, except GoDaddy or Google Domains, but you get the point.

Successful Blogging Strategies

Now that you know a handful of reasons why blogging is still an indispensable marketing strategy, the real work begins. To help you, here are some tips and best practices to use to make sure your blog is getting the maximum exposure it deserves.

Leverage Platforms Like the One You’re Reading on Right Now — Medium ;)

It’s no surprise that today’s online landscape is saturated, and the blogosphere is no different. That’s why fresh platforms like Medium are such a valuable asset to have to increase the traffic and influence of your company blog.
Medium provides the perfect venue to showcase your own blog because it is (more or less) a blog in itself. It is a channel designed specifically for written content.
Additionally, Medium provides users with something they can’t automatically get from a standalone blog: a built-in audience of more than 30 million monthly users. Medium gives users the scale that would otherwise take years to build and nurture with a standalone blog.
Ready to get started? Here are some pointers:
  1. Read Quincy Larson’s article, which analyzes the best practices of the top 252 Medium articles in 2016.
  2. Use tools like Rabbut and Upscribe to seamlessly capture your reader’s emails, preferably after offering them a freebie (ebook, video course, etc.) in exchange for their email address.
  3. Use Medium to republish content from your company blog, and be sure to include a link to the original post so readers can stay in touch with you.
  4. Try your very best to get published on a large, relevant publication. To do this, reach out to the respective editor (via email or Twitter) with a link to your 100% completed article. Include a quick pitch going over why your content would be a great fit for the publication.

Don’t Be Afraid to Pay

Don’t be too shy to pay to promote your blog in the form of social media advertising (via Facebook ads, LinkedIn ads, and Twitter ad, etc.).
Social media moguls like Gary Vaynerchuk think Facebook advertising is single most valuable commodity in the online marketing world today, so it could definitely be worth your while to put some dollars behind the medium.
To get started, watch this short tutorial video covering how to create and manage Facebook Ads.

Use Quora

Neil Patel, digital marketing expert and founder of four multi-million dollar companies, preaches to his audience to search on Quora to discover which questions are being asked most often in your niche. You can find these questions in the Top FAQ section of the website.
After you find a question you like, write an answer to it in the form of a blog post. This will increase the likelihood others will search for and see the post, find it valuable, and come back for more.

Network

You never can go wrong with networking, and tools like Meetup.com, Facebook Groups, and LinkedIn Groups make meeting like minded people easier now than ever before. Set aside an hour to search for groups and meetups in your niche.

If you enjoyed reading this post, please recommend and share it to help others find it!


Call to Action

If you really enjoyed this article and want to receive the shortened, PDF version of The 7 Mindset Shifts Needed for Successful Social Media Marketingthen click here to receive it now!

https://themission.co/your-company-blog-is-still-just-as-or-more-powerful-than-snapchat-instagram-and-facebook-2caa4a60a316

Thursday, October 20, 2016

Why your competitors are beating you online

Photo credit: 
Are you lost because your website is not showing up on search engines as the Number 1 result?

There are lots of discussions and articles on how to fix websites. But let’s make it easy by narrowing it down to the few key measurements that search engines consider to be the most important this year.

Before looking at your site---- it is important to look at your competitor’s site that is now on top and ask yourself :

Does it load quickly?

Do you trust the company/website/person based on a landing page?

Can you find the competitor’s website link on another trusted site?

Are they running online ads?

Now go to your website:

Does it load as quickly?  
If not, you can test your site on Google’s speed test that provides suggestions on what needs to be fix: https://developers.google.com/speed/pagespeed/insights/

If you’re not sure what the Google test results mean, then your site probably has some backend technical issues that need to be address.

Now try to find something on your site that you customer might really need to know--- For example how to return an item?
Can you find it quickly or is it buried somewhere on the site?
If it is buried--- make plans with your web team to put it on the first page with a link to find more info.

Next-- Do you believe the text that describes your company, your mission, and products or are the words fluffy?
(An example of fluffy—“Our mission is to be the best and truly serve our customers.”)
This is lazy text that needs to be improved to build trust, because how much time did you really spend on that mission statement?

If your site is full of  fluffy content, find someone to help you rewrite the text and eliminate the fluff with real examples of what you can really do for your customer --- such as –-- “We will reply to your email request within an hour.”

Can you find your website link on other trusted sites?
If not, you really need to find ways to get them on other sites as quickly as possible. Any industry or association site that list companies that offer your services is a great place to start. Then move on to vendors/partners, other blogs or ecommerce sites.

Are you running ads?
If not, you should explore some options to help generate visits to your site.
If yes, re-evaluate the ads and revamp your efforts.


If you fix these few issues you should see improvement in your website search engine rankings fairly quickly. If you still experience trouble with your rankings, there are deeper issues and you should turn to a local search engine optimization expert to help fix them.

For more assistance visit our website: www.nsgconsultinginc.com

Monday, August 15, 2016

Why your competitors are beating you online

Photo credit: 
Are you lost because your website is not showing up on search engines as the Number 1 result?

There are lots of discussions and articles on how to fix websites. But let’s make it easy by narrowing it down to the few key measurements that search engines consider to be the most important this year.

Before looking at your site---- it is important to look at your competitor’s site that is now on top and ask yourself :

Does it load quickly?

Do you trust the company/website/person based on a landing page?

Can you find the competitor’s website link on another trusted site?

Are they running online ads?

Now go to your website:

Does it load as quickly?  
If not, you can test your site on Google’s speed test that provides suggestions on what needs to be fix: https://developers.google.com/speed/pagespeed/insights/

If you’re not sure what the Google test results mean, then your site probably has some backend technical issues that need to be address.

Now try to find something on your site that you customer might really need to know--- For example how to return an item?
Can you find it quickly or is it buried somewhere on the site?
If it is buried--- make plans with your web team to put it on the first page with a link to find more info.

Next-- Do you believe the text that describes your company, your mission, and products or are the words fluffy?
(An example of fluffy—“Our mission is to be the best and truly serve our customers.”)
This is lazy text that needs to be improved to build trust, because how much time did you really spend on that mission statement?

If your site is full of  fluffy content, find someone to help you rewrite the text and eliminate the fluff with real examples of what you can really do for your customer --- such as –-- “We will reply to your email request within an hour.”

Can you find your website link on other trusted sites?
If not, you really need to find ways to get them on other sites as quickly as possible. Any industry or association site that list companies that offer your services is a great place to start. Then move on to vendors/partners, other blogs or ecommerce sites.

Are you running ads?
If not, you should explore some options to help generate visits to your site.
If yes, re-evaluate the ads and revamp your efforts.


If you fix these few issues you should see improvement in your website search engine rankings fairly quickly. If you still experience trouble with your rankings, there are deeper issues and you should turn to a local search engine optimization expert to help fix them.

Monday, November 2, 2015

Best Times to Publish Content for Social Media Engagement

best-times-publish-main-image
At AddThis, we’re constantly analyzing data from the 1.9B unique users we see per month across our network of over 15MM websites to learn how people are engaging with content. Last December, we published thebest times to post on social media during the winter holidays. That post, as well as a similar one we did earlier that year, proved so popular that we’re doing it again.
Knowing when your users are active on social networks is useful, but it doesn’t tell the whole story. We analyzed data in both the United States (US) and in the United Kingdom (UK) to search for peak social engagement times – when users were most likely to click and share content – on Facebook, Twitter, LinkedIn and Pinterest. These findings are meant to help website owners get an idea of the best times to publish new content to maximize engagement on social media.

Social Media Engagement in the United States

In the US, most social networks see a spike in shares during the morning hours. Shares in this case don’t refer to shares on Facebook or retweets on Twitter – instead, these shares refer to content being shared to a specific social network from its original digital source through sharing tools (e.g. share to Facebook, share to Twitter). This trend is especially true for Twitter and LinkedIn, which are sites that tend to attract early birds. Shares to Facebook get started a bit later in the day, and shares to Pinterest happen mostly at night.
With shares occurring earlier in the day, clicks tend to happen a little later across all social networks, mostly in the late afternoon and into the evening. Twitter and LinkedIn get the most clicks in the afternoon, while Facebook and Pinterest drive traffic after 8:00pm.
Peak Times of Day for Shares and Clicks by Social Network
Use this information to get more of your content shared across social media and help drive clicks back to your website:
us-publish-times-final*All times listed above are in Eastern Standard Time (EST)
Peak Times of Week to Post for Maximum Social Engagement
While each social network has peak times of day for shares and clicks, they also have certain days of the week during which engagement spikes. When you put all that data together, you get specific timeframes for which you should aim to post content for maximum shares and clicks.
US-peak-times-to-publish*All times listed above are in Eastern Standard Time (EST)
Users rest on the weekend, and so can you. Since demand for content isn’t as high on Saturdays and Sundays, save your best content to be published during the 9-5 workday between Monday and Thursday. Sharing and clicking activity tends to die down on Saturday and Sunday across all platforms…except on Pinterest. In fact, some of the highest click activity on content shared to Pinterest occurs on Sunday night from 9:00-10:00! Note that users aren’t as willing to share content on Sundays, but there is definitely a demand to see new pins.

Social Media Engagement in the United Kingdom

Unlike in the US, where clicking tends to happen much later than sharing, in the UK, sharing and clicking tend to happen within the same time period. This could be due to the fact that “Britons are slightly less digitally obsessed” or that social networks are blocked at many U.K. companies, resulting in less time spent on social networks overall, and less time spent during work hours. Much of the social activity in the UK occurs between 8:00-10:00pm GMT.
Peak Times of Day for Shares and Clicks by Social Network
The UK data is similar to the US when it comes to Twitter and LinkedIn (shares to these networks occur in the morning), as well as Pinterest (shares happen at night). The wild card here is Facebook. While users in the US tend to share to Facebook in the late morning and early afternoon, in the UK, that activity happens at night, from 8:00-10:00pm.
uk-publish-times-final*All times listed above are in Greenwich Mean Time (GMT)
Peak Times of Week to Post for Maximum Social Engagement
Like social media users in the US, those in the UK are spending less time engaging with social media during the weekends. However, the exception is Sunday nights for Pinterest users, when sharing content tends to spike on this platform.
UK-peak-times-to-publish*All times listed above are in Greenwich Mean Time (GMT)
Use this data as a starting point to get to know your audience’s habits. You may find that – based on their gender, life stage or interests – they’re on a different schedule. With AddThis Social Sharing Tools, you can make it easy for visitors to share your content, as well as get in-depth analytics about how and when they’re engaging with your brand across different social networks. Get started!