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Thursday, September 10, 2015

13 mind-blowing statistics on user experience

1) Infinite scrolling can decline your bounce rate. Time.com’s bounce rate down 15 percentage points since adopting continuous scroll
2) In 10 years, a $10,000 investment in design centric companies would have yielded returns 228% greater than the same investment in the S&P.
3) ESPN.com revenues jumped 35% after truly listening to their community and incorporating suggestions into their homepage redesign
4) Choosing a specific blue over some other hues amounted to anadditional $80 million in annual revenue for Bing
5) For every $1 spent on email marketing, the average return is $44.25
6) 88% of online consumers are less likely to return to a site after a bad experience
7) Slow-loading websites cost retailers £1.73bn in lost sales each year
8) Judgments on web site credibility are 75% based on a website’s overallaesthetics
9) First impressions are 94% design-related
10) 85% of adults think that a company’s mobile website should be as good or better than their desktop website
11) 70% (of the 200 small business websites evaluated) don’t display clear calls-to-action for anything on their home pages, such as specials, e-mail newsletters, how-to guides, demos, and interactive tools
12) 90% of people use multiple screens sequentially
13) You are 64 times more likely to climb Mount Everest than clicking on a banner ad
Note: This article was originally written for Cameron & Wilding

Tuesday, September 1, 2015

What to blog about?

So on Facebook and LinkedIn today I did a post that we would be doing 15 blog post this month.


Because we know blogs are great for SEO and they give you lots more space to write than Twitter, LinkedIn. More space means more you can go deeper into what your company is all about.

Plus, we have been lagging behind because we get wrapped up with day to day stuff.

Yet, as someone who has been helping companies with social media for over 4 years, I know how tough this is going be.

So, how do you come up with 15 blog post a month?

Here are a few suggestions on some blog topics....

There is always news about the company--- for example you will be closed or open on Labor Day. You can reintroduce people to older products in new and fresh ways, share industry news, find funny or inspiration cartoons or photos (these often get lots of attention), coverage of upcoming trade show-(fall trade show season is about to start), create longer tech/informational pieces (these get lots of attention yet take more time to develop), ask questions about the state of the industry( these are tough-- the right questions to as most are pretty shy online), share employee/customer photos (always a good one), new hires, etc.

Well, this is 1 out of 15....14 to go.

Need help with blogging, we might be able to help. Contact us at 407-432-7706