LinkedIn's Creative URL's Seem Designed for Organic SEO

This link for a LinkedIn download of a hiring .pdf is a great example of a very selective and creative URL that shows just how detailed LinkedIn is with their landing pages and how you get to it.

 "https://business.linkedin.com/content/dam/business/talent-solutions/global/en_us/c/pdfs/The-Ultimate-Hiring-Toolbox-v03.07.pdf" 

There are key words, title of content, and the word business TWICE! When have you ever had two key words in your URL? And they both mean something different as categorization is concerned. Having creativity in your team is a must, and LinkedIn has that covered well

What to blog about?

So on Facebook and LinkedIn today I did a post that we would be doing 15 blog post this month.

Why?

Because we know blogs are great for SEO and they give you lots more space to write than Twitter, LinkedIn. More space means more you can go deeper into what your company is all about.

Plus, we have been lagging behind because we get wrapped up with day to day stuff.

Yet, as someone who has been helping companies with social media for over 4 years, I know how tough this is going be.


So, how do you come up with 15 blog post a month?

Here are a few suggestions on some blog topics....

There is always news about the company--- for example you will be closed or open on Labor Day. You can reintroduce people to older products in new and fresh ways, share industry news, find funny or inspiration cartoons or photos (these often get lots of attention), coverage of upcoming trade show-(fall trade show season is about to start), create longer tech/informational pieces (these get lots of attention yet take more time to develop), ask questions about the state of the industry( these are tough-- the right questions to as most are pretty shy online), share employee/customer photos (always a good one), new hires, etc.

Well, this is 1 out of 15....14 to go.

Need help with blogging, we might be able to help. Contact us at 407-432-7706

sagmeister & walsh refreshes frooti mango juice campaign with indian motifs

mar 26, 2015

sagmeister & walsh refreshes frooti mango juice campaign with indian motifs

sagmeister & walsh refreshes frooti mango juice campaign with indian motifs

all images courtesy of sagmeister & walsh

sagmeister & walsh has conceived the visual identity, graphics, social strategy, advertising and animation graphics for frooti, one of the largest and oldest mango juice brands in india. the new york-based graphic design studio sourced the bright, bold and playful color palette used throughout the campaign from the indian culture, making sure the visuals would stand out in the crowded advertising landscape of the region. with packaging designed bypentagram, sagmeister & walsh were able to create a miniature world revolving around a series of eye-catching juice boxes, cleverly arranging tiny people in participation with the product. scaled models of vehicles, people and plant life interact with the frooti packaging and mangos (kept full-scale) allowing the two objects to identify as the ‘hero’ of the story assembled in each shot.

frooti holli
video courtesy of sagmeister & walsh

‘when stefan & I visited india’, walsh explains about the research and inspiration behind the campaigns, ‘we noticed how most of the billboard campaigns used a similar language: lots of text heavy ads or straightforward images of people / product shots. there are also numerous size formats and billboards often overlap each other. the result is that the advertising landscape in many areas looks extremely busy and nothing stands out as everything speaks in a similar language. noticing this, we designed frooti’s campaigns to be very simple and graphic with bold colors. looking at the heavily commercial and busy ad landscape, we loved the idea of creating images that had sweetness or humor. these graphics will be posted all over the country on billboards, above shops, and painted on the sides of buildings. whether its a mango hula hooping, a couple kissing behind a mango sunset, or a group of friends riding down a mango blimp, we tried to create imagery that could make people smile.‘

‘we also conceptualized games, a social media strategy, a cocktail recipe website, and a digital platform for all things frooti.’ walsh continues. ‘this included creating creating many smaller stop motion animations videos. for these shorter videos we brought the mango to life, giving them a sense of playfulness and character. over time on their instagram account we will continue to release videos to this series. the graphic language is very adaptable to telling all kinds of stories: already we’ve released little stop motion videos celebration the holi festival, the win of the last indian cricket team, and mangos hugging for valentines day.’

frooti cricket

  

frooti spring 2015 – behind the scenes

http://www.designboom.com/design/sagmeister-walsh-frooti-mango-juice-campaign-indian-motifs-03-26-2015/?utm_campaign=monthly&utm_medium=e-mail&utm_source=subscribers

mickael jou's gravity-defying dance series captures ballet mid-move

mar 02, 2015

mickael jou's gravity-defying dance series captures ballet mid-move---This is a great idea for an advertising campaign.....

mickael jou’s gravity-defying dance series captures ballet mid-move

all images courtesy of mickael jou

mickael jou has embarked on a year-long project which unites his two creative careers — photography and dance. the french-american artist has comprised his ‘365 self-portrait project’ using everyday scenes for the composition’s backdrop — a supermarket, park and museum hallways. caught mid-move, jou acts as the focal point of each scenario, sometimes suspended weightlessly in flight, other times dramatically interacting with the surrounding environment. what looks to be the work of wires, tethering him to some invisible support system, is instead the adept manipulation of his own body, with which he has skillfully and carefully controlled. with perfectly-pointed toes and elegantly-outstretched arms, the series takes a rare look at the graceful steps and paces frozen in a frame. 

the photographer / dancer hovers in front of a stunned room of museum-goers

jou’s dance position interacts with a nearby statue

the dancer holds onto the bars of a fence and drifts his legs into the air

jou caught mid-move sees him seemingly floating above the city street