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Are
you lost because your website is not showing up on search engines as the Number
1 result?
There
are lots of discussions and articles on how to fix websites. But let’s make it
easy by narrowing it down to the few key measurements that search engines consider
to be the most important this year.
Before
looking at your site---- it is important to look at your competitor’s site that
is now on top and ask yourself :
Does
it load quickly?
Do
you trust the company/website/person based on a landing page?
Can
you find the competitor’s website link on another trusted site?
Are
they running online ads?
Now go to your website:
Does
it load as quickly?
If
not, you can test your site on Google’s speed test that provides suggestions on
what needs to be fix: https://developers.google.com/speed/pagespeed/insights/
If
you’re not sure what the Google test results mean, then your site probably has
some backend technical issues that need to be address.
Now
try to find something on your site that you customer might really need to know---
For example how to return an item?
Can
you find it quickly or is it buried somewhere on the site?
If
it is buried--- make plans with your web team to put it on the first page with
a link to find more info.
Next--
Do you believe the text that describes your company, your mission, and products
or are the words fluffy?
(An
example of fluffy—“Our mission is to be the best and truly serve our customers.”)
This
is lazy text that needs to be improved to build trust, because how much time
did you really spend on that mission statement?
If
your site is full of fluffy content,
find someone to help you rewrite the text and eliminate the fluff with real
examples of what you can really do for your customer --- such as –-- “We will
reply to your email request within an hour.”
Can
you find your website link on other trusted sites?
If
not, you really need to find ways to get them on other sites as quickly as
possible. Any industry or association site that list companies that offer your
services is a great place to start. Then move on to vendors/partners, other
blogs or ecommerce sites.
Are
you running ads?
If
not, you should explore some options to help generate visits to your site.
If
yes, re-evaluate the ads and revamp your efforts.
If
you fix these few issues you should see improvement in your website search
engine rankings fairly quickly. If you still experience trouble with your
rankings, there are deeper issues and you should turn to a local search engine
optimization expert to help fix them.
